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Livro "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions ", por Tim Ash, Maura Ginty, e Rich Page

Livro "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions ", por Tim Ash, Maura Ginty, e Rich Page

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Será enviado terça-feira 18/12/2018, se finalizar a compra em até .

· Sybex; Edição: 2 (29 de março de 2012);
· Versão em Inglês;

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Descrição

Detalhes

Sinopse

A fully updated guide to making your landing pages profitable
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.

Features fully updated information and case studies on landing page optimization
Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
Provides a step-by-step implementation plan and advice on getting support and resources
Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Contracapa
Optimize Your Landing Pages and Send Profits Soaring

How much more money could you be making with better website andlanding page design? The latest edition of this bestselling guideshows you step by step how to test and tune landing pages anddramatically improve your bottom line.

With more than 150 pages of new material, this ultimatemarketer's resource is packed with practical strategies and tips,as well as eye-opening case studies. Transform your site as youlearn how to:

Identify mission-critical parts of your website and their trueeconomic value

Define important visitor classes and key conversion tasks

Avoid the seven deadly sins of landing page design

Deploy powerful neuromarketing techniques to persuade people andmove them to act

Make use of best practices for e-commerce and leadgeneration

Uncover problems with your page and decide which elements totest

Understand the power and limitations of common optimizationtesting approaches

Develop an optimization action plan and get buy-in from all keyplayers

"I love it when someone who's obviously a true expert sharesalmost everything he knows. I can't believe the amount of usefulinformation and actionable insights Tim has crammed in here."
—Steve Krug, Author of Don't Make Me Think

"Tim has figured out what so many people don't understand: yourwebsite can (and should) get better. Every single day."
—Seth Godin, Author of Meatball Sundae

"Tim's Landing Page Optimization is a must-have for yourbookshelf."
—Bryan Eisenberg, New York Times and WallStreet Journal bestselling author

"Buy this book. Go rock it!"
—Avinash Kaushik, Digital Marketing Evangelist atGoogle and author of Web Analytics 2.0

"This is the best business-focused, measurement-based guide towebsite design I have seen."
—Don Norman, Cofounder of Nielsen Norman Group andauthor of Living with Complexity

Sobre o Autor
Tim Ash is the CEO of SiteTuners, a firm that improveswebsite conversion rates through landing page diagnosis andredesign, conversion consulting, A/B split and multivariate testplan creation, and client training/mentoring. Tim has worked withhundreds of clients including Canon, Google, Expedia, CBS, SonyMusic, Facebook, Cisco, and Coach. He is a highly regarded keynoteand conference presenter, and the chairperson of ConversionConference.
Rich Page is an Optimization Consultant and Web AnalyticsManager for a Fortune 500 company.

Maura Ginty is a digital-era word geek with deepexpertise in search, content strategy, and social media programs atFortune 500 companies as well as small businesses. All threeauthors are frequent speakers at online marketing conferences.

 

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CompatibilidadeNão
FabricanteTim Ash, Maura Ginty, e Rich Page
GarantiaNão
Altura (CM)n/a
Conteúdo da caixa• Livro
Largura (CM)n/a
MaterialPapel
Peso (kg)n/a
Profundidade (CM)n/a
Características técnicasPáginas: 496

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